18 very short films for Facebook
Facebook approached me to design, direct and help develop a campaign of 18 short animations for Groups Discover, a function on Facebook Groups.
Produced at Nexus Studios, the films concentrate on three audiences: New Parents, Parents of Pre-schoolers and College Students. Each short animation tells the story of all the good things that happen when you are in a Group: advice, support, real life help and pleasant interactions.
Above is an image featuring all the characters collaborator James Graham and I designed for the campaign. It was printed and applied on a big wall at Facebook's creative headquarters 'The Factory'. Scroll down to watch a selection of the films, and a montage of the best animated moments.
Overview Showreel
College Students: Head Notes
College Students: Bored
College Students: Party
College Students: Book House
College Students: Internships
New Parents: Book Club
New Parents: Wheel of Babysitters
New Parents: A, B or C
Parents of Pre-schoolers: Seesaw
Parents of Pre-schoolers: Trampoline
Parents of Pre-schoolers: Sweet Dreams
Team @ Facebook Factory
VP of Brand Marketing
Rebecca Van Dyck
VP, Executive Creative Director
Scott Trattner
Product Marketing Director
Kate Rouche
Director of Marketing Communications
Jennifer Henry
Creative Director
Luke Martin, Chris Trumbull
Art Director
Melinda Keough
Copywriter
Kevin Tenglin
Executive Producer
Margaret McLaughlin
Producer
Brian Coate
Brand Marketing Manager
Alyssa Rogers
Brand Strategy
Ravi Khanna
Comms Planner
Deborah Kang
Product Marketing Mananger
Devanshi Mehta Bhandari, JK Ogungbadero
Marketing Research Manager
Oliver Raskin
Marketing Insights Analyst
Jon Kaslow
Team @ Nexus Studios
Director
Nicolas Ménard
Executive Producer
Julia Parfitt
Producer
Mariano Melman
Project Lead
Mark Davies
Production Manager
Greet Kallikorm
Production Assistant
Rebecca Archer
Design Lead
James Graham, Nicolas Ménard
Storyboards
James Graham
Design
Sarah Deane, Jessica Robinson
2D Animation
Iris Abols, Tom Bunker, Andrew Clarke, James Hatley, Isaac Holland, Sean Weston, Felix Massie, Claudio Salas
Compositing
Alasdair Brotherston
Final Edit
Dave Slade
Studio Manager
Natalie Busuttil
Runner
Lucy Caetano
Sound & Music
Antfood, NY
Mix
Tom Joyce / The Factory UK, John Bolen / Formosa LA
