A projected announcement for Ray-Ban
A playful 30s animated loop for outdoor projection, promoting the opening of a new Ray-Ban venue in New York. It ran for five days in two central Manhattan locations. Psychedelic imagery and surreal scenarios capture the energy of the city and the timeless design of Ray-Ban glasses.
Film Credits
Agency
Yours Truly Creative
Creative Director
Babak Khoshnoud
Production Company
Nexus Studios
Executive Producer
Luke Youngman
Producer
Mariano Melman
Direction & Design
Nicolas Ménard
Title Design
Étienne Aubert Bonn, Alexandre Saumier Demers @ Coppers & Brasses
2D Animation
Anne-Lou Erambert
3D Modelling & Animation
Michal Firkowski
Music & Mastering
Marcus Olsson @ Kungen & Hertigen
Additional Sound Design
Nicolas Ménard